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December 12, 2023 0 In Apparel, Fashion

Apparel sector urged to display PEFC in fashion’s label

According to a recent report, fashion brands are missing a valuable opportunity by not prominently displaying the Programme for the Endorsement of Forest Certification (PEFC) on their labels.

PEFC is a leading global alliance of national forest certification systems. They endorse national forest certification systems developed through multi-stakeholder processes and tailored to local priorities and conditions.

Despite the prevalence of forest-sourced materials in the textile industry, certifications indicating sustainable sourcing are rarely seen on clothing labels. While paper packaging often bears the PEFC label, clothing certifications are rare.

PEFC’s recent event, Textile Exchange conference in London highlighted that nearly 7% of raw materials in textile manufacturing come from trees.

Julia Kozlik, PEFC’s market engagement manager and textile program lead, said, “The textile sector relies almost twice as much on raw materials from trees as it does from wool in terms of quantity.”

Man-made cellulosic fibers (MMCFs) predominantly originate from forests, understanding and promoting sustainable forest management is crucial for fashion brands.

As per Julia Kozlik, the importance of a responsible sourcing policy for brands using wood-based materials to ensure sustainability.

While many fashion brands have shifted to paper-based packaging as a perceived environmentally friendly alternative to plastic, Kozlik cautioned that the sustainability of wood-based materials must also be considered.

Besides, sourcing all tree-based materials from sustainably managed forests can positively impact deforestation and reduce the overall carbon footprint of apparel products.

Notably, sustainable forest certification has a positive impact on a product’s overall footprint.

For this, PEFC certifications are proudly displayed on food and stationery packaging, the fashion sector lags behind in promoting its commitment to sustainable sourcing.

There has been a notable positive shift in the last two years, with fashion brands increasingly recognizing the importance of sustainable forest certification.
December 12, 2023 0 In Fashion, Retail

Retail apparel brand Miclo launches 8 showrooms

As part of the ultimate fashion destination, ‘Miclo Bangladesh Limited’ has entered the market to offer a range of high-quality and affordable ready-made clothing options inspired by the Japanese lifestyle to the consumers in the country.

On November, seven showrooms opened together in Dhaka and another one in Narshingdi. Celebrity vocalist Shayan Chowdhury Arnab inaugurated the flagship ScienceLab outlet in Dhanmondi.

Director of Miclo (Creative Design, Innovation, and Marketing Department) Baaboo Arif, said that Miclo follows Japanese quality since we get inspired by Japanese fashion, lifestyle and product quality.

They give protection of the environment top priority in both the manufacturing and delivery of their clothing. Simultaneously, they prioritize environmental protection issues throughout their garment production and delivery processes.

GSabbir Ahmed, Director of Production in Miclo’s Finance and Administration Division, said that in today’s digital age, everyone is highly fashion-conscious, with trends constantly changing. We aim to offer Japanese quality clothing at affordable prices, catering to the preferences of all our customers.

On the other hand, AHM Ariful Kabir, Director of Merchandising, Sales and Human Resources at Miclo, expressed the organization’s aspiration to make its international standard sales service.

In Bangladesh, Miclo isn’t just embarking on a journey of fashion; it’s igniting a new revelation, as highlighted by Tadahiro Yamaguchi, Miclo’s Global Business Director. In a brief message at the launch event, he said that Miclo is a clothing brand inspired by the Japanese lifestyle, offering tech-savvy style and unwavering quality assurance.

On the same day, the renowned singer, Pritom Hasan, inaugurated Miclo’s store at Jamuna Future Park and Bashundhara City Shopping Complex. Miclo’s dedicated team was also present at the event. Join us as we redefine fashion and embark on this exciting journey with Miclo! Side by side, on the same day, the senior executives of Miclo Bangladesh Limited inaugurated the stores in Mohammadpur, Ring Road, Warriar Ranking Street, Jatrabari, and Metro Shopping Mall.

Celebrity singer Pritom Hasan also inaugurated a store in Narshingdi.

However, in the near future, this fashion brand is planning to expand its service reach to customers by opening more branches.
December 12, 2023 0 In Fashion

Circular fashion review by Lydia Brearley

This week PUMA Group announced they will be using waste fabric to produce all replica football club jerseys from 2024. The ‘Recycle Fibre’ technology was trialled in 2022, and is made from recycled materials made from old garments and factory waste, rather than recycled polyester from plastic bottles.

Last week at COP28, we heard about the plan to develop an off-shore wind project in Bangladesh, in partnership with

BESTSELLER, H&M Group, Global Fashion Agenda and Copenhagen Infrastructure Partners. The investment will be a significant step in limiting GHG emissions in the value chain – a challenge the entire fashion industry is trying to tackle, and operations are set to commence in 2028.

We also heard the news that the European Commission have reached a ‘preliminary’ deal on the proposed Ecodesign for Sustainable Products Regulation (ESPR). The ESPR aims to improve product longevity, energy and resource efficiency, repair ability, and recyclability and also proposes a Digital Product Passport. What’s also key is the proposed ban on the destruction of unsold textiles and footwear, which, if adopted, would require larger companies to report on the disposal of unsold consumer products.

HUGO BOSS have linked up with Zurich based venture capital platform Collateral Good, to launch a €100 million fund to invest in startups focusing on sustainable fashion technologies and promoting environmental sustainability.
As textile recycling continues to gain momentum as a key facilitator in driving a circular economy, a total of 18 European companies from across the textile and clothing supply chain, have formally joined ReHubs. ReHubs is EURATEX – European Apparel and Textile Confederation project aimed at upscaling textile waste and recycling.

The Footwear Distributers and Retailers of America (FDRA) released their 2023 Shoe Sustainability Progress Report, outlining the state of sustainability and commitment to sustainable practices in the footwear industry. Key findings reveal progress in integrating recycled content into shoes whilst maintaining performance, the challenges around certifying materials, and the complexities around the adopting biomaterials and driving transparency in complex supply chains.
In other news Axel Arigato have teamed up with speaker brand Transparent, releasing a unique and limited run of speakers made from upcycled sneakers soles.

Rapha are the latest brand to partner with United Repair Centre (UPC) in Amsterdam. The collaboration marks and exciting step in their circularity journey for Rapha, promoting high-quality clothing repair services to extend the life cycle of clothing.

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